To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don't bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!)...

Now more than ever, content rules!Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with. Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today's tools to create content that truly speaks to your audience.

Download as PDF, TXT or read online. The Content Rules 1 CHAPTER 1 The Case for Content. Documents Similar To Content Rules by Ann Handley and C.C. Download and Read Content Rules Ann Handley Content Rules Ann Handley Following your need to always fulfil the inspiration to obtain everybody is now simple.

There’s nothing I like better than when good content begets other good content. After all, producing content is a relative cinch. But producing good (or even great!) content? That’s a lot harder.

Which is why you’ve got to make sure you squeeze every last drop of engaging goodness out of every piece of content you generate. And I write in Content Rules, think REIMAGINED, not recycled.

How might that ebook become a series of blog posts? How about interviewing the ebook author for a podcast? How about mining the best questions from a webinar Q&A for a tip sheet you publish on your blog? How might parts of that white paper become an infographic?

Or a video infographic? (My friend is a master at this.) A few weeks ago, I presented an online seminar for. (Note to conference organizers: Radian6’s brings something special to the role of moderator.) As part of my presentation — and I mean one SMALL part!

— was about how to tell your story: How do you pull the stories out of your own brand or company? Plants Vs Zombies Save Game File. To assist, I created a series of prompts for marketers and content creators — almost like writing prompts from my j-school days. My colleague created this below based on that part of my talk — a so-called “infodoodle” of. Part doodle, part well, info! I love how it’s a reimagined remix of part of my presentation.

Take a look and tell me what you think. Sorry we haven’t been sharing as much around these parts, but it isn’t because Ann and I don’t still love you because we do!!! We once again want to thank everyone for buying, sharing, reviewing and using Content Rules. Everywhere we go people are talking about it. Professors keep telling us how they are using it in their classrooms just as much as businesses are thanking us for the advice. I can even now confirm that there are several copies in Ghana where I recently. But, besides saying thank you, the real reason I wanted to write this post is to let you all know that the paperback edition of is now out.

It has been updated and revised and the best part is that it now includes our favorite robot Lugnut (above on the left) as well. While we wrote the book to stand the test of time, we did want to update numbers and add some details on social photography and mobile. We are excited about it and we hope you are as well. Snocross Game Download there. A few weeks back I had the pleasure of speaking and giving one of the morning track keynotes. I wanted to talk about our themes from, but wanted to drive home the point that even with the coolest, most engaging content in the world, it will fail if you don’t use manners and smart business skills to share it with others.